Channel 4 is set to unwrap the ubiquitous British meal deal with its new series Meal Deals: Behind the Bargain, hosted by Joe Swash. The program premieres Monday, May 19 at 8:00 PM GMT.
Swash investigates the popular lunchtime staple, exploring which combinations offer consumers the most significant savings and what these choices might reveal about individuals. The series will also examine the tactics supermarkets employ to ensure customers believe they are getting the best value.
With over 20 million possible meal deal combinations and a significant presence on social media, where related content attracts millions of views, the show aims to present some of the most surprising aspects of this everyday consumer habit. Swash is on a mission to uncover the facts behind Britain’s enduring fascination with the meal deal.
